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LATAM Content Manager 2023-2025
Adyen is the financial technology platform of choice for leading companies. Founded in the Netherlands, the company has grown into a truly global organization with over 4,000 employees across 28 offices worldwide, known for its collaborative culture and strong sense of ownership. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster.
During my two years at Adyen, I was responsible for managing the end-to-end content production roadmap and workflow for the blog, social media channels, and long-form assets such as whitepapers, in partnership with a content agency.
I also scripted, coordinated, and directed customer story video shoots, including projects with Estapar and iFood, navigating the unpredictability of complex, on-site productions.
In collaboration with the Digital Marketing team, I developed brand-positioning decks to guide campaigns and oversaw the review and delivery of image and video creative assets.
Below is a selection of high-impact, strategic projects I worked on.
For Adyen, I was responsible for the end-to-end creation of editorial content for both the blog and social media channels.
My work started by translating business objectives and strategic priorities into clear content themes, story angles, and editorial plans aligned with audience needs.
I owned the editorial calendar and ensured consistency across channels, balancing timely topics with evergreen content.
I reviewed and edited, with the help of a small agency, long-form articles and LinkedIn posts, adapting narratives and formats to different platforms while maintaining a cohesive and recognizable brand voice.
Publishing was handled through Contentful, a headless CMS, where I managed content structure, formatting, and quality checks to support a scalable workflow.
After publication, performance was monitored through monthly reports covering traffic, engagement, and key insights, using those learnings to continuously refine topics, formats, and distribution strategies.
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This work connected strategy and execution, turning business goals into reliable, high-quality content that strengthened brand presence and audience engagement across multiple channels.
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Below you can find some examples of the content that was published under my management:
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