My work started by translating business objectives and strategic priorities into clear content themes, story angles, and editorial plans aligned with audience needs.
I owned the editorial calendar and ensured consistency across channels, balancing timely topics with evergreen content.
I reviewed and edited, with the help of a small agency, long-form articles and LinkedIn posts, adapting narratives and formats to different platforms while maintaining a cohesive and recognizable brand voice.
Publishing was handled through Contentful, a headless CMS, where I managed content structure, formatting, and quality checks to support a scalable workflow.
After publication, performance was monitored through monthly reports covering traffic, engagement, and key insights, using those learnings to continuously refine topics, formats, and distribution strategies.
<aside> 💡
This work connected strategy and execution, turning business goals into reliable, high-quality content that strengthened brand presence and audience engagement across multiple channels.
</aside>
Below you can find some examples of the content that was published under my management:
Por que as principais marcas escolhem a Adyen - Adyen
Como a loja física pode se tornar um laboratório de dados em tempo real - Adyen
EY & Adyen: Inovação em pagamentos impulsionando o futuro dos seguros - Adyen
Gated Landing Page
O que o varejo pode esperar para a Black Friday 2025 - Adyen
Ungated One Pager
O mercado de seguros brasileiro: perspectivas e oportunidades - Adyen
Ungated One Pager