During my time at Adyen, we had the challenge of adapting a global tagline (”Engineered for Ambition") to our local reality at LATAM.
Together with the Brazilian Marketing Team, I developed the tagline “Tecnologia de pagamentos que impulsiona as maiores marcas”, which translated:
What we do + the results we bring + who we are for, which was our biggest issue with the brand at that time. Nobody knew Adyen properly, so we had to reshape how we position.
Together with the Design team and a talented freelancer, we created Melvi's brand from scratch.
We chose the color yellow to step away from a blue/green saturated version of many health brands, and saw an opportunity to connect with the warmness and joy that yellow represents.
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Although the company is no longer operating today, the experience had a lasting impact on my career. Working in a fast-paced startup environment shaped how I think about ownership, adaptability, and building things from the ground up — lessons that continue to influence the way I approach my work and the value I bring to new challenges.
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Wiipo was a new brand created internally by Senior's Marketing Team. The name was based in “we power people” = wii + po.
Though the name, colors and positioning was set, it needed to go live with a brand new institutional website and campaign.
Hit play to check a video summary their website at the time. 😉