In collaboration with Adyen’s Digital Marketing team, I supported the planning and execution of integrated digital initiatives focused on positioning, engagement, and conversion.
My work included developing and reviewing positioning decks, creative assets, and landing pages for several ABM campaigns, structuring email nurturing journeys, supporting paid media strategies, and owning the monthly newsletter for prospects, ensuring consistent and relevant brand communication across channels.
A plataforma de pagamentos mais completa para o varejo - Adyen
Example of Retail Landing Page
Alongside internal teams and external content and digital agencies, we established a structured meeting cadence to align goals, review performance, and continuously optimize content based on data. Together, we developed a paid LinkedIn strategy to drive qualified traffic to the blog, increasing engagement and generating insights that directly informed topic selection and editorial priorities for future publications.
Example of ad creative image asset
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This work connected strategic alignment, creative execution, and performance-driven decision-making across digital channels.
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Tecnologia de pagamentos para seguradoras - Adyen
Example of Insurance Landing Page
Example of ad creative video asset
Example of ad creative video asset
A project I handled end-to-end as a copywriter was Casa Adyen 2024, a proprietary event designed to strengthen the brand’s relationship with major companies and strategic partners.
I played a key role from the very definition of the event’s concept, which was captured in the tagline: “Where payment technology meets leading brands” (Onde tecnologia de pagamentos e grandes marcas se encontram). From there, my work focused on ensuring this idea was consistently reflected across all touchpoints.