Communications Lead

2021-2023

Designed for people who are overloaded, connected, and have limited access to healthcare, Melvi was a health-tech startup that offered a marketplace of doctors and exams, bringing relief and security by using technology to find the best doctor for people’s needs, quickly and within walking distance.

Enchanted by the purpose of solving Brazil's hard mess in health issues, I was hired as Communications Lead there. My main achievements during my journey there were:

• Launching Melvi's new brand
• Developing creatives and content strategies to acquire more clients
• Planning, creating and measuring content for social media
• Writing scripts and editing videos

The company is no longer operating, but below you can find some of those projects.

Launching Melvi's New Brand

Together with the Design team and a talented freelancer, we created Melvi's brand from scratch.

We chose the color yellow to step away from a blue/green saturated version of many health brands, and saw an opportunity to connect with the warmness and joy that yellow represents.

Social Media

Hit play to check a video summary of all the content that I produced. 😉

Gravação de Tela 2023-03-28 às 14.24.58 (1).mp4

Institutional Videos

Melvi Manifest

Full script and reviewing.

SnapSave.io-Melvi_ melhor saúde, melhor vida.-(1080p) (1).mp4