For Unico, I am responsible for the end-to-end creation of editorial content for both LinkedIn and Instagram.
https://www.instagram.com/unicoidtech/
For Adyen, I was responsible for the end-to-end creation of editorial content for both the blog and social media channels.
My work started by translating business objectives and strategic priorities into clear content themes, story angles, and editorial plans aligned with audience needs. I owned the editorial calendar and ensured consistency across channels.
I reviewed and edited, with the help of a small agency, long-form articles and LinkedIn posts, adapting narratives and formats to different platforms while maintaining a cohesive and recognizable brand voice.
Publishing was handled through Sprout Social, and after publication, performance was monitored through monthly reports covering traffic, engagement, and key insights, using those learnings to continuously refine topics, formats, and distribution strategies.
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This work connected strategy and execution, turning business goals into reliable, high-quality content that strengthened brand presence and audience engagement across multiple channels.
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Below you can find some examples of the content that was published under my management:
Tecnologia de pagamentos que impulsiona as maiores marcas | Adyen
Seguradoras com visão de produto | Adyen
Tecnologia de pagamentos que impulsiona as maiores marcas | Adyen