<aside> 🙂 Nice to e-meet you! I'm 33 years old, and I currently live in São Paulo, Brazil.

I graduated in Advertising from ESPM in 2014 and have over 10 years of experience working with content, communication, and brand storytelling. My best work combines strategy and creativity, where narratives are built to connect brands and people in meaningful, scalable ways, in both B2B and B2C environments.

I’ve grown professionally at companies like SumUp and Adyen, in strategic, content-focused roles within global teams. Most recently, as Content Manager, I worked on multichannel strategies, full-funnel roadmap planning, headless CMS management and SEO optimization, collaborating closely with local and global teams to shape clear, relevant, and consistent messaging at scale.

Outside of work, I’m curious by nature. I love traveling, dancing, photography, reading, and movies, and I bring that same curiosity into my work. I value collaboration, open feedback, and projects that challenge me to grow while nurturing thoughtful, human-centered brands.

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My take on AI for content production

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I enjoy working across formats: from editorial and campaigns to video projects and digital experiences. That said, I truly believe AI is a creative partner that removes friction, speeds up experimentation, and helps content teams focus on craft. I’m especially interested in how AI and modern content platforms can support better workflows and creative systems.

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↓ Browse per creative type

🎥 Videos

📝 Blogs & Rich Content

💬 Social Media

📣 Branding, Product & Positioning

✍️ Copywriting

↓ Browse per company

🟢 Adyen

🔵 **SumUp**

🟣 Wiipo ****

🟡 Melvi ****

Tools & Skillset

I have hands-on experience with a wide range of tools across content marketing, CMS, SEO, analytics, CRM, project management, social media, email marketing, and creative production.

CMS & Content Management

• Contentful: hands-on experience managing and publishing content, structuring content models, maintaining content libraries, updating pages, coordinating localized content, and working with developers and global teams in a headless CMS environment.
• Experience with website content workflows, content governance, publishing processes, content calendars, and localization across markets.
• Comfortable picking up new CMS platforms quickly.

SEO & Content Optimization

• Google Search Console: monitoring organic performance, search queries, clicks, impressions, CTR, indexing, and finding content optimization opportunities.
• Google Analytics / GA4: analyzing traffic sources, user behavior, landing-page performance, and content results.
• Applying SEO principles to content strategy: editorial planning, on-page optimization, keyword research, content briefs, internal linking, metadata, performance analysis.
• Working closely with SEO and marketing teams to connect organic search opportunities with content and business goals.

CRM, Email & Marketing Automation

• Experience with MailChimp, Salesforce Marketing Cloud, Marketo and others
• CRM and marketing automation workflows, particularly in B2B environments.
• Planning and developing email campaigns, nurture flows, audience segmentation, and content journeys across the funnel.
• Tools and workflows for lead generation, lead nurturing, campaign management, and performance tracking.